• According to a Forrester Research Media Field Study, getting a loyal audience in the first place is best done by Search Engine Placement.

• According to a GVU Users Survey, 84.8% of Internet users use Search Engines to find Web sites.
Top Ways Websites are Discovered

• Banner ads: 1%
• Targetted email: 1.2%
• TV spots: 1.4%
• "by accident": 2.1%
• Magazine ads: 4.4%
• Word-of-mouth: 20%
• Random Surfing: 20%
• Search Engine: 46%

Search Engine placement, top ranking is very much alive and kicking. But let's take this a step further. Let's see the quality of prospects coming to your website through search engines as opposed to other advertising mediums.

Every time your potential customers use the search engines, they qualify themselves as hot prospects by conducting searches on keywords that are directly related to your product or service. Their choice of keyword is proof that they have a genuine interest in what you offer. These people spend their valuable time exploring the search engines for your type of product or willing to do business with you. At the very least, they're seriously considering it!

But merely getting your Website "indexed" or listed in the search engines is not enough. In order to get any significant traffic from the search engines, your Website must be within the top 30 search results (preferably the top 20). Very rarely will anyone look beyond the first 30 results returned from a search. This makes perfect since because the most relevant sites are always listed at the top. So if your prospect doesn't find what they want within the first 20 to 30 listings, they'll simply do a new search.

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